Designing & Implementing an Effective Direct Mail Program

Date and Time: Wednesday, March 17, 2021 - 09:00 am to 03:00 pmLocation: N/A - Online


Registration for this course is closed. Please contact us at [email protected] to inquire about any remaining spaces or to be placed on a waiting list.

Direct mail is alive and well and for the foreseeable future will continue to be a powerful workhorse for fundraisers appealing to every generation of donor.  This class will cover both donor renewal and donor acquisition, as you keep current donors engaged and attract new supporters to keep pumping life into your program.  Among the key components to be covered are effective writing and design, printing and mailing, mailing lists, stewardship and measuring success.

Studies continue to show that online giving is inspired by receipt of a direct mail solicitation first, a solid demonstration of why direct mail needs to be part of a diverse, successful fundraising plan.

So how do you make your direct mail campaigns memorable, cost-effective, and worthy of attracting new donors and retaining existing supporters?  This class will help you answer those questions while overcoming anxiety about the cost of direct mail.

SKU: N/A Categories: , Audience: Development staff unfamiliar with the intricacies of direct mail, executive directors, marketing/communications staff responsible for creating the message, board members and others interested in fundraising and in communicating about their organizations Certificate Programs: Fundraising

Event Location

Date: March 17th, 2021


Member $139
Non-Member $169


  • Tina Barber

    Tina M. Barber, MPA,  has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance.  She is currently Director of Individual Giving at the Free Library of Philadelphia Foundation.  As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management and development, volunteer motivation and engagement, and special events organization.