Designing & Implementing an Effective Direct Mail Program

Date and Time: Thursday, May 2, 2019 - 09:00 am to 04:00 pmLocation: Independence Blue Cross - 1901 Market Street, Philadelphia, PA 19103


Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

Direct mail is alive and well and for the forseeable future will continue to be a powerful workhorse for fundraisers. This class will cover both donor renewal and donor acquisition, as you work to keep current donors engaged and attract new supporters. Among the key components to be covered are effective writing and design, printing and mailing, mailing lists, stewardship and measuring success.

The majority of nonprofit marketing spend and tactics today continue to be focused on mature donors, as they remain the mainstay of today’s charitable giving. While this will inevitably change in the future, today, more than 61% of donations still comes from direct mail. Studies indicate that online giving is inspired by receipt of a direct mail solicitation first, underscoring the reality that direct mail needs to be part of a diverse, successful fundraising plan. The only remaining questions are how to make your campaigns memorable, cost-effective, and worthy of attracting new donors and retaining existing supporters. This class will help you answer those questions, overcome anxiety about the cost of direct mail by illustrating its effectiveness in raising money, as you recognize what approaches will work best
for your donors and your organization.

SKU: N/A Categories: , Tags: , Audience: Development staff unfamiliar with the intricacies of direct mail, executive directors, marketing/communications staff responsible for creating the message, board members and others interested in fundraising and in communicating about their organizations Certificate Programs: Fundraising

Event Location

Date: May 02nd, 2019

Location: Independence Blue Cross

Address: 1901 Market Street

Philadelphia, PA 19103

Member $129
Non-Member $159


  • Tina Barber

    Tina M. Barber, MPA,  has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance.  She is currently vice president of development at Esperanza, Inc.  As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management & development, volunteer motivation & engagement, and special events organization.  She is an active