Designing & Implementing an Effective Direct Mail Program

Date and Time: Thursday, November 21, 2019 - 09:00 am to 04:00 pmLocation: Northampton Community College - 511 E. Third Street, Bethlehem, PA 18015

$179.00

Registration for this course is through Northampton Community College. For more information visit their website - https://lifelearn.northampton.edu/modules/shop/index.html?action=courseBrowse&CatalogID=3094220

Direct mail is alive and well and for the foreseeable future will continue to be a powerful workhorse for fundraisers. This class will cover both donor renewal and donor acquisition, as you keep current donors engaged and attract new supporters to keep pumping life into your program. Among the key components to be covered are effective writing and design, printing and mailing, mailing lists, stewardship and measuring success.

Today, more than 61% of donations still come from direct mail. Studies indicate that online giving is inspired by receipt of a direct mail solicitation first, underscoring the reality that direct mail needs to be part of a diverse, successful fundraising plan. While the majority of nonprofit marketing spending and tactics today continues to focus on mature donors, the mainstay of today’s charitable giving, studies indicate that even Millennials respond to direct mail.

That leads us to exploring how to make your campaigns memorable, cost-effective, and worthy of attracting new donors and retaining existing supporters. This class will help you answer those questions and overcome anxiety about the cost of direct mail by illustrating its effectiveness as you recognize what approaches will work best for your donors and your organization.

Categories: , Audience: Development staff unfamiliar with the intricacies of direct mail, executive directors, marketing/communications staff responsible for creating the message, board members and others interested in fundraising and in communicating about their organizations Certificate Programs: Fundraising

Event Location

Date: November 21st, 2019

Location: Northampton Community College

Address: 511 E. Third Street

Bethlehem, PA 18015

Fee $179

Instructors

  • Tina Barber

    Tina M. Barber, MPA,  has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance.  She is currently Director of Individual Giving at the Free Library of Philadelphia Foundation.  As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management and development, volunteer motivation and engagement, and special events organization. 

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