$20.00 – $169.00
If we were to replace the description of the class with an infographic, it would show that year after year – even in the leanest times – giving by individuals is always the largest source of charitable giving. In recent history, that percentage has never fallen below 70% and has been as high as 82%. As significant as these numbers are, an individual giving program is about more than money. It’s also about broadening your circle of supporters – the people who care about your mission and how you achieve it. That’s why individual and major donor campaigns are a perpetual cornerstone of fundraising. No nonprofit can afford to miss the opportunities that individual giving offers.
This class covers the various approaches to individual giving, from the annual appeal to a major donor personal solicitation. Whether a major gift to your organization means $500 or $5,000, your individual giving program should have a unique strategy for these donors.
This class will help you develop the tools and techniques needed to create a comprehensive, coordinated fundraising program for individuals, including understanding the individual’s relationship to your organization, identifying strategies for each approach, how to be donor-focused while meeting your organization’s financial needs, and coordinating cultivation, solicitation and stewardship activities that lead to successful campaigns.
Role-play will solidify your confidence in being able to solicit donors as an essential part of your nonprofit’s fundraising mix.
