Creating Successful Individual and Major Donor Campaigns

Date and Time: Thursday, May 6, 2021 - 09:00 am to 03:00 pmLocation: N/A - Online


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If we were to replace the description of the class with an infographic, it would show that year after year – even in the leanest times – giving by individuals is always the largest source of charitable giving.  In recent history, that percentage has never fallen below 70% and has been as high as 82%. As significant as these numbers are, an individual giving program is about more than money. It’s also about broadening your circle of supporters – the people who care about your mission and how you achieve it. That’s why individual and major donor campaigns are a perpetual cornerstone of fundraising. No nonprofit can afford to miss the opportunities that individual giving offers.

This class covers the various approaches to individual giving, from the annual appeal to a major donor personal solicitation. Whether a major gift to your organization means $500 or $5,000, your individual giving program should have a unique strategy for these donors.

This class will help you develop the tools and techniques needed to create a comprehensive, coordinated fundraising program for individuals, including understanding the individual’s relationship to your organization, identifying strategies for each approach, how to be donor-focused while meeting your organization’s financial needs, and coordinating cultivation, solicitation and stewardship activities that lead to successful campaigns.

Role-play will solidify your confidence in being able to solicit donors as an essential part of your nonprofit’s fundraising mix.

SKU: N/A Category: Audience: Executive directors, board members, development staff and others interested in being successful in securing individual and major gifts Certificate Programs: Fundraising

Event Location

Date: May 06th, 2021


Member $139
Non-Member $169


  • Richard Przywara

    Richard Przywara, CFRE, is vice president of resource development for the Boys & Girls Clubs of Delaware.  He was previously chief operations officer for the YMCA of Greater Brandywine and executive vice president of operations for Ashley Addiction Treatment.   Prior to joining Ashley, he was executive director of the West Chester University Foundation, responsible for a $50 million capital campaign and $6 million in annual fundraising and leading a $300 million revitalization project of the student residence halls.  Rich has also been general manager of the Department of Special Service for New Castle County, Delaware where he supervised a staff