Creating Successful Individual and Major Donor Campaigns

Date and Time: Thursday, October 31, 2019 - 09:00 am to 04:00 pmLocation: Northampton Community College - 511 E. Third Street, Bethlehem, PA 18015


Registration for this course is through Northampton Community College. For more information visit their website -

Even in the leanest years, individual giving has always been the largest source of charitable giving, never falling below 70% of all philanthropy, with 91% of American households giving to charity. But an individual giving program is about more than money. It’s also about broadening the circle of supporters – the people who care about your mission and how you achieve it.

That’s why we emphasize individual and major donor campaigns as a cornerstone of fundraising. No nonprofit can afford to miss the opportunities that individual giving offers.

This class covers the various approaches to individual giving, from the annual appeal to a major donor personal solicitation. Whether a major gift to your organization means $500 or $5,000, your individual giving program should have a unique strategy for these donors. You will develop the tools and techniques that will help you create a comprehensive, coordinated fundraising program for individuals, including understanding the individual’s relationship to your organization, identifying strategies for each approach, how to be donor-focused while meeting your organization’s financial needs, and coordinating cultivation, solicitation and stewardship activities that lead to successful campaigns. Role-play will solidify your confidence in being able to solicit donors as an essential part of your nonprofit’s fundraising mix.

Category: Audience: Executive directors, board members, development staff and others interested in being successful in securing individual and major gifts Certificate Programs: Fundraising

Event Location

Date: October 31st, 2019

Location: Northampton Community College

Address: 511 E. Third Street

Bethlehem, PA 18015

Fee $179


  • Richard Przywara

    Richard Przywara, CFRE, is Chief Operations Officer for the YMCA of Greater Brandywine.  Rich had most recently been executive vice president of operations for Ashley Addiction Treatment.   Prior to joining Ashley, he was executive director of the West Chester University Foundation, responsible for a $50 million capital campaign and $6 million in annual fundraising and leading a $300 million revitalization project of the student residence halls.  Rich has also been general manager of the Department of Special Service for New Castle County, Delaware where he supervised a staff of over 450 and managed an annual operating and capital budget exceeding