Registration for this course is through Northampton Community College. For more information visit their website - https://lifelearn.northampton.edu/modules/shop/index.html?action=courseBrowse&CatalogID=3094220
Even in the leanest years, individual giving has always been the largest source of charitable giving, never falling below 70% of all philanthropy, with 91% of American households giving to charity. But an individual giving program is about more than money. It’s also about broadening the circle of supporters – the people who care about your mission and how you achieve it.
That’s why we emphasize individual and major donor campaigns as a cornerstone of fundraising. No nonprofit can afford to miss the opportunities that individual giving offers.
This class covers the various approaches to individual giving, from the annual appeal to a major donor personal solicitation. Whether a major gift to your organization means $500 or $5,000, your individual giving program should have a unique strategy for these donors. You will develop the tools and techniques that will help you create a comprehensive, coordinated fundraising program for individuals, including understanding the individual’s relationship to your organization, identifying strategies for each approach, how to be donor-focused while meeting your organization’s financial needs, and coordinating cultivation, solicitation and stewardship activities that lead to successful campaigns. Role-play will solidify your confidence in being able to solicit donors as an essential part of your nonprofit’s fundraising mix.