Creating Successful Individual and Major Donor Campaigns

Date and Time: Friday, December 6, 2019 - 09:00 am to 04:00 pmLocation: WSFS - 1818 Market Street, Philadelphia, PA 19103


Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

Even in the leanest years, individual giving has always been the largest source of charitable giving, never falling below 70% of all philanthropy, with 91% of American households giving to charity.  But an individual giving program is about more than money.  It’s also about broadening the circle of supporters – the people who care about your mission and how you achieve it.

That’s why we emphasize individual and major donor campaigns as a cornerstone of fundraising. No nonprofit can afford to miss the opportunities that individual giving offers.

This class covers the various approaches to individual giving, from the annual appeal to a major donor personal solicitation. Whether a major gift to your organization means $500 or $5,000, your individual giving program should have a unique strategy for these donors.  You will develop the tools and techniques that will help you create a comprehensive, coordinated fundraising program for individuals, including understanding the individual’s relationship to your organization, identifying strategies for each approach, how to be donor-focused while meeting your organization’s financial needs, and coordinating cultivation, solicitation and stewardship activities that lead to successful campaigns.  Role-play will solidify your confidence in being able to solicit donors as an essential part of your nonprofit’s fundraising mix.


Please note this class has a snow date of 1/8/2020. If we have to cancel this class due to inclement weather it will be moved to this date but it will not necessarily be held at the same location.

SKU: N/A Category: Audience: Executive directors, board members, development staff and others interested in being successful in securing individual and major gifts Certificate Programs: Fundraising

Event Location

Date: December 06th, 2019

Location: WSFS

Address: 1818 Market Street

Philadelphia, PA 19103

Member $139
Non-Member $169


  • Richard Przywara

    Richard Przywara, CFRE, is executive vice president, operations for Ashley Addiction Treatment.  Prior to joining Ashley, he was executive director of the West Chester University Foundation, responsible for a $50 million capital campaign and $6 million in annual fundraising and leading a $300 million revitalization project of the student residence halls.  Rich has also been general manager of the Department of Special Service for New Castle County, Delaware where he supervised a staff of over 450 and managed an annual operating and capital budget exceeding $100 million.  He has served as the associate dean for Alumni and Development at Widener University


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