Creating a Comprehensive and Strategic Approach to Digital Media

Date and Time: Tuesday, May 21, 2019 - 09:00 am to 04:00 pmLocation: Ballard Spahr - 1735 Market Street, Philadelphia, PA 19103


Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

Nearly 90% of nonprofits use some form of digital media in their marketing. The number of social platforms is ever expanding, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube, and more. Without a comprehensive strategy, however, your message cannot reach its maximum impact as a marketing and ultimately, fundraising tool.

This class was created to address the interest in developing smart, coordinated strategies that unify your marketing efforts. The three primary learning goals are to:

  • understand how to develop an integrated strategy across all your social media
  • master market research and analytics to measure engagement and demographics, understanding metrics, tracking, analysis and goal-setting
  • learn how to evaluate and adapt the ever-changing best practices in social media that will work best for your organization

Among the tools to be explored are email marketing, management tools, search engine optimization, optimizing visuals, legal implications, trends, tracking links and advertising. You’ll be able to use this class to tie together everything you are doing in digital marketing so that it is a fully integrated component of your marketing plan, taking full advantage of its vast potential.

SKU: N/A Categories: , Audience: All staff involved with setting and implementing digital media strategy Certificate Programs: Marketing & Communications

Event Location

Date: May 21st, 2019

Location: Ballard Spahr

Address: 1735 Market Street

Philadelphia, PA 19103

Member $129
Non-Member $159


  • Rachel Dukeman

    Rachel Dukeman is founder and lead strategist for R&R Creative, a consulting and outsourcing firm helping nonprofits and mission-driven businesses with creative marketing and business strategy. Rachel enjoys creating marketing and strategic plans to provide customized framework that empowers staff to do what they do best: fulfilling their mission. She applies her experience and education in traditional marketing and publicity to the integration of social networking, digital media, and “Next Gen Nonprofit” theory for a diverse range of clients. When not drafting planning documents, she’s writing articles on arts, culture and social impact or leading a social entrepreneurial fellowship program. She holds a Bachelors degree in Communication (Rhetoric) and the History of Art