Creating a Comprehensive and Strategic Approach to Digital Media

Date and Time: Tuesday, May 11, 2021 - 09:00 am to 03:00 pmLocation: N/A - Online


Registration for this course is closed. Please contact us at [email protected] to inquire about any remaining spaces or to be placed on a waiting list.

Nearly 90% of nonprofits use some form of digital media in their marketing. The number of social platforms is ever expanding, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube, and so many more. Without a comprehensive strategy, however, your message cannot reach its maximum impact as a marketing, and ultimately, fundraising tool.

This class was created to address the interest in developing smart, efficient, coordinated strategies that unify your marketing efforts. The three primary learning goals are to:

  • learn how to evaluate and adapt the ever-changing best practices in social media that will work best for your organization
  • understand how to develop an integrated strategy across all your social media
  • incorporate market research and analytics to measure engagement and demographics, understanding metrics, tracking, analysis and goal-setting

Among the tools to be explored are email marketing, management tools, search engine optimization, optimizing visuals, legal implications, trends, tracking links and advertising. You’ll be able to use this class to tie together everything you are doing in digital marketing so that it is a fully integrated component of your marketing plan, taking full advantage of its vast potential.


This class is the perfect companion to our class on maximizing your website (link here), both of which emphasize the importance of developing a coordinated strategy across your website and social media tools.  Get 50% off one class when registering for both at the same time using the promo code DIGITAL.

SKU: N/A Category: Audience: All staff involved with setting and implementing digital media strategy

Event Location

Date: May 11th, 2021


Member $139
Non-Member $169


  • Rachel Dukeman

    Rachel Dukeman is founder and lead strategist for R&R Creative, a consulting and outsourcing firm helping nonprofits and mission-driven businesses with creative marketing and business strategy. Rachel enjoys creating marketing and strategic plans to provide customized framework that empowers staff to do what they do best: fulfilling their mission. She applies her experience and education in traditional marketing and publicity to the integration of social networking, digital media, and “Next Gen Nonprofit” theory for a diverse range of clients. When not drafting planning documents, she’s writing articles on arts, culture and social impact or leading a social entrepreneurial fellowship program. She holds a Bachelors degree in Communication (Rhetoric) and the History of Art