Connecting the Dots: The Benefits of Business Planning

Date and Time: Thursday, May 9, 2019 - 09:00 am to 04:00 pmLocation: Historical Society of Pennsylvania - 1300 Locust Street, Philadelphia, PA 19107


Registration for this course is closed. Please contact us on 215-991-3676 to inquire about any remaining spaces or to be placed on a waiting list.

Business planning is the way to answer questions like: Where are we going? What do we want to achieve? What resources are needed to get us there? Business planning is the way you connect your mission and your programs, identifying needed resources and developing performance measures that enable everyone in your organization to understand if desired results are being achieved. While less well known than its colossus relative, the strategic plan, a business plan is just as critical for a resilient, sustainable organization. As the pathway to organizational decision-making, no organization should ever consider additions or substantial changes to programs and activities without first creating a business plan that aligns organizational strategy with human, financial, marketing and other necessary resources. Through this process, you address key questions like fee structure, potential donor appeal, target audiences, core competencies, and other essentials that must be considered before you go forward if you want your plans to be sustainable. It’s how you connect the dots between mission and strategic plan and your programs, identifying the specific resources required to deliver and establishing performance measures to determine if the desired results are achieved. If you’ve been ignoring business planning because it isn’t clear to you, this class will make you understand the essential differences between strategic planning and business planning and why each has an essential role in your organization.

Your business plan serves as your organization’s action plan, identifying the tasks, milestones, goals, potential for success and possible internal and external risks. Can you expand this program which was identified in our strategic plan as needed to serve additional clients? What do we need to do to make that happen? Via the business planning process, you will you address these questions specifically determining the business and financial model that will enable you to sustain a program. By determining key issues like fee structures, donor appeal, social enterprise possibilities, etc., you can realistically develop the strategies that get you to your objectives. That’s the essence of business planning and why you need to incorporate it into your organization’s processes.

Working on an actual case study, you will develop an understanding of the concept of business planning and how it relates to other types of planning. You’ll acquire practical tools for analyzing your current program mix and evaluating the financial and marketing implications for new ventures.


*** Special Package with Keys to Successful Strategic Planning: Register and pay for this class and Keys to Successful Strategic Planning at the same time, and save $25. Use promo code: PLANNING

SKU: N/A Categories: , Tag: Audience: Executive directors, board members, finance staff, senior program staff

Event Location

Date: May 09th, 2019

Location: Historical Society of Pennsylvania

Address: 1300 Locust Street

Philadelphia, PA 19107

Member $129
Non-Member $159


  • Thomas Scurto-Davis

    Thomas Scurto-Davis, is executive director of the Main Line Art Center in Haverford, where he had been serving as interim executive director and prior to that, director of finance and operations.  With a special interest in arts and culture, he is passionate about advancing the role of arts and culture in the national consciousness and has been committed to promoting nonprofits through enhanced education and management for more than 30 years.

    Thomas got hooked on the arts through his school’s arts programs, then successfully pursued his professional artistic goal with a career as an operatic baritone.  His performance career included singing