Giving Tuesday Fatigue
Giving Tuesday is fast approaching. According to reports, Giving Tuesday raised 27% more money in 2018 than it did in 2017; it raised 50% more money in 2017 than in 2016. But where did these billions go? How much of that money did your organization see?There may be something in the downward trend of those percentage increases. Has Giving Tuesday run its course? In a recent conversation with a dozen executive directors, not one was singing its praises. In fact, the opposite was happening; there Read more
The Big 5-0
It’s not too soon to get excited for football season. Preseason starts the 9th of August; regular season the 10th of September. And just in case you don’t know, this year’s Super Bowl will be the 50th.
View image | gettyimages.com
The San Francisco Bay Area Super Bowl 50 Host Committee has already been hard at work. Everyone, from the NFL to the people of the Bay Area wants to make this the best Super Bowl ever, including how much money is given to local charities. The Read more
Is Donor Fatigue Real?
One of the most frequently asked questions that I get on the subject of fund development is, “What about donor fatigue? Does it really exist?” The answer, generally, is, “It depends upon whom you ask.” Some people believe it is real, that people who have given, and are inclined to give, get worn down by constant asking and, one day, just stop giving cold turkey, or giving less than before and gradually stop or some variation. Fundraising experts prefer the response that there is no Read more
Giving Tuesday. Bah! Humbug!
How many email, tweets or other communiques did you receive about “Giving Tuesday? ”
The Nonprofit Center chose to refrain from sending any pleas on its own, or anyone else’s behalf. Some may wonder why thinking that our role as unofficial spokesperson for the sector demanded it.
Our reasoning was why would we want to be part of the hordes? Why would we want to waste time drafting a pitch to entreat people to give to us while thousands of other nonprofits around the country are doing Read more
