Tipsheet #22 - 8 Tips to Build Relationship Fundraising
- Understand
the difference between gratitude and appreciation and show your donors
both.
- Have
a donor database that you use, regardless of whether that database is in
Excel, is one of the many off-the-shelf packages or custom-made for your
organization. Make sure that everyone in your organization knows to funnel
all information learned about donors to the handler of that database.
- Make
sure that everyone in your organization understands that s/he is a
fundraiser, regardless of title.
- Put
into your schedule your donor "touches", be it a
"random" phone call or a face-to-face contact. And then adhere
to that schedule.
- Delight
in your work as a fundraiser!
- Research
your corporate donors as you would an individual. If you reach the maximum
gift that a corporation will make, you have reached your max with the
company. If you haven't already, turn your attention to wooing the
individual employees of that corporation and turn them into individual
donors.
- Be sure that 100% of your board members make annual contributions to the organization.
- In fundraising, it is all about the donor,
not about your organization.
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