News

Tip Sheet #6:  7 Tips to Make Your Website Work For You 

• Give readers the opportunity to donate online.  Philanthropy is often a spontaneous decision so make sure potential donors have the chance to act immediately.
• Show that your organization is an innovator.  Share useful information, be a resource, stay updated.
• Have links to other relevant websites – this increases your chances of showing up on web searches too.
• Be interactive – in addition to fundraising, offer opportunities for advocacy, seeking input, mailing list sign-up, blogging.
• Don’t neglect other ways visitors to your site can get involved – volunteer opportunities, a wish list for organization needs.
• Use web analytics to find out what visitors are looking at, so you know what’s important to them – then make sure it’s easy to find.
• Be authentic.  Your website is a reflection of your organization’s culture and its mission and should convey that.