Writing for the Web Webinar
There are big differences between how you should write for print and writing for the web. Learning to write effective online content begins with understanding how online readers behave. This Webinar will show you how to meet the needs of your online audience by understanding why writing for the web differs from other kinds of writing, how to create content, style and structure, maximizing readability and comprehension and maintaining and conveying your organizational culture and tone in the context of today’s online media tools. This Webinar is especially complimentary to the Blogging Webinar.
Audience: For all staff involved with digital organizational messaging.
Certificate Programs: Marketing & Communications
Date: February 28th, 2017
Mark C. Lashley, Ph.D. is an assistant professor of communication at La Salle University whose expertise includes mass media, with an emphasis on social media. From his dissertation to his master’s thesis, to his roles as editor, author, lecturer, media guest and instructor, Mark’s knowledge of and interest in popular culture and social media tools distinguishes his teaching for The Nonprofit Center on harnessing the power of social media. He earned his BA in communication at the University of Scranton and his MA in Mass Media Studies and Ph.D. in mass communication at the University of Georgia’s Grady College and