Using Advanced Internet Marketing to Support your Mission
This course is full - please contact us at 215-951-1701 to inquire about a waiting list.
This program is designed for people who recognize the importance of online marketing in promoting their organization, and have begun leveraging the power of the Web to support their mission and goals. Online tools, including your website, social media and email marketing campaigns are among today’s strongest methods for promoting your mission and message to your key audiences. Even the smallest (and poorest) nonprofit can reach out to the public via a strong and deliberate online presence. But are you taking full advantage of what the Web has to offer as a branding and marketing medium? Find out about changes you can make to maximize the effectiveness of your online presence. Among the topics covered will be the role of landing pages in securing leads, the options for cost effective online ads, how to use your website to tell a story, how to increase email deliverability, how to use analytics to monitor and measure the success of your efforts, and more.
Certificate Programs: Marketing & Communications
Date: February 06th, 2013
Location: Deloitte LP
Address: 1700 Market Street
Philadelphia, PA 19103
David Sonn, founder and president of Arc Intermedia, is an entrepreneur with over 20 years of marketing and sales experience. He has served a wide a range of industries from pharmaceuticals, financial sports, entertainment, consumer products and nonprofits. He founded Arc Intermedia on a basic mantra that is as relevant to the nonprofits he works with as it is for profit companies: every initiative must begin with a clearly defined business goal. This assures clients that their work will be on strategy and that none of their budget will be spent on misdirected efforts. David is dedicated to helping clients leverage technology and