The Essentials of Media Relations
While the world of media has changed drastically in recent years, the fact that all media are swamped with requests for coverage remains constant. But working with the media continues to offer tremendous value to organizations in conveying its message, promoting events, and communicating with huge audiences, so whether you’re sending out traditional news releases or tweeting your announcements, there are specific skills and strategies that will give you the best chances of getting coverage. This class embraces the traditional skills that still prevail, while recognizing the role of new media and the new strategies they demand of those responsible for disseminating your organization’s message.
Certificate Programs: Marketing & Communications
Date: February 15th, 2013
Location: Beneficial Savings Bank
Address: 530 Walnut Street
Philadelphia, PA 19106
Michael Smith, Ph.D., teaches undergraduate and graduate courses in public relations, organizational communication and conflict at La Salle. During his 25 years as an educator, he has taught at several universities, including La Salle’s graduate programs in Prague and Athens. In addition to his own nonprofit training and consulting, he has supervised over 100 student-run service learning public relations projects for area nonprofits. He earned a Ph.D. in Communication at Purdue University, and his MA, MS and undergraduate degrees at Central Michigan University.