The Art of Persuasive Nonprofit Story-Telling
One of the most effective tools a nonprofit has to raise funds and win support is through story-telling. It is an art that can be shared via publications and direct mail; verbally, from the elevator speech to a funder presentation; and online, using today’s social networking tools. A well-told story inspires and compels action and distinguishes your organization from the masses. This course will explore the factors that make each type of presentation successful, so that you are utilizing all these communication tools effectively, maximizing support for your organization through skilled external communications.
Certificate Programs: Marketing & Communications
Date: March 05th, 2013
Location: Buchanan, Ingersoll & Rooney
Address: Two Liberty Place 50 South 16th St., Suite 3200
Philadelphia, PA 19102
Patrick Feeley has over 13 years of experience in generating donations and sponsorships from corporations. Currently associate vice president of Individual & Principal Giving at the Children’s Hospital of Philadelphia Foundation, he oversees corporate advancement, foundation relations, cause-related marketing and special events. He was previously director of Corporate and Foundation Relations at La Salle University and prior to that, worked with Junior Achievement. He earned an MBA from La Salle University and a BA from Millersville University and holds a Certified Fundraising Executive Designation.