Nonprofit Branding on a Shoestring
Most of us understand the concept of branding as it relates to Apple or Starbucks but we often make the fundamental mistake of believing that there’s no value in a brand unless you can sink lots of money into marketing it. Even in a nonprofit, your brand is a key way you can distinguish yourself from similar organizations and the way you establish your personality and the experience of working with you. As a nonprofit, you are in a position to create a powerful brand that moves people to want to support you. But that means everyone in the organization must recognize and understand its brand – what it is and why you need it – before it can have any impact on your audiences.
This class will make you appreciate the power of your brand so you can harness it, even without a big budget to back it up. You’ll go from the basics of what makes a brand to what your brand can do for you, who is in in charge of it, and how you can strengthen it.
You will be excited by the prospects of how to shape and articulate your brand, with limited resources, and how to manage and evaluate branding strategies so that they support your message and your mission.
Audience: Staff responsible for marketing and communications and others involved I defining and communicating a clear brand and message, such as development officers and executive directors
Certificate Programs: Marketing & Communications
Date: June 21st, 2016
Location: The Historical Society of Pennsylvania
Address: 1300 Locust Street
Philadelphia, PA 19107
Mark Eyerly is founding principal of Remarkable Communications, LLC. He began his career as a journalist and went on to have an extensive career in higher education, serving as the top communications executive for Temple University, the Law School at the University of Pennsylvania, and the LeBow College of Business at Drexel University. He also led communications and served as chief of staff at the William Penn Foundation. Mark was a writer, editor and manager at Cornell University and PNC Financial. Mark earned an MS in organizational dynamics from the University of Pennsylvania and a BA in journalism from Temple.