(Rescheduled) Making your Website and Social Media Tools Works for You
“As the premier marketing tool for informing constituents as well as donors and prospective participants, your organization’s website has to be effective or you are missing out on unequalled opportunities for marketing and communications.
This course will take you from the basics of what to look for in designing (or redesigning) your website to using your site for effective communications and marketing, giving you ideas you can implement immediately and include in your longer term strategy.
You will leave with an understanding of: what is necessary for a “working” website for various stakeholders and users of the site; of how to promote your website, both on and offline; ways to market your cause on the Internet; what tools can help make the Internet work best for you. The class will explore tools that can help you become more visible online, including: blogging, Search Engine Optimization, Facebook, Twitter, Flickr, YouTube, and optimized press releases. The purpose is not to teach the nuts and bolts of how to set up these sites, but rather the fine art of utilizing them effectively.
Certificate Programs: Marketing & Communications
Date: March 20th, 2014
Location: La Salle Univeristy - Montgomery County Campus
Address: Metroplex 3000 Chemical Road
Plymouth, PA 19462
Rick Simmons is Chief Solutions Officer at SimmonsOnlineSolutions. For 7 years he grew Dinkum Interactive into one of the prestige internet marketing firms in Philadelphia. Now he’s out to build a firm that works more closely with the needs and goals of small to midsized organizations that need help with their internet marketing. Rick was previously sales director at Educational Directories, developing Internet marketing for colleges and universities. He was also sales director at Investor Broadcast Network, one of the first companies to distribute information online. With 30+ years in advertising, marketing and sales, Rick brings passion, engagement, and enthusiasm