81 percent of nonprofit communications professionals recognize Facebook as the most important social media tool. But having a Facebook page does not ensure that it’s fulfilling its potential as a tool for engagement, calls to action and an information channel. Whether it’s via your news feed, a fan page, charity page or group page, how do you find your authentic voice in both compelling content and images. And how do you drive people to it? Even Facebook’s own people identify that the biggest struggle nonprofits have with the platform is not understanding how to best use its tools for community engagement.
Audience: For all staff involved with digital organizational messaging.
Certificate Programs: Marketing & Communications
Date: January 26th, 2017
Mark C. Lashley, Ph.D. is an assistant professor of communication at La Salle University whose expertise includes mass media, with an emphasis on social media. From his dissertation to his master’s thesis, to his roles as editor, author, lecturer, media guest and instructor, Mark’s knowledge of and interest in popular culture and social media tools distinguishes his teaching for The Nonprofit Center on harnessing the power of social media. He earned his BA in communication at the University of Scranton and his MA in Mass Media Studies and Ph.D. in mass communication at the University of Georgia’s Grady College and