The Essentials of Media Relations in a Digital World
While the world of media has changed drastically in recent years, the fact that all media are swamped with requests for coverage remains constant and those who give the media what they want, when and how they want it, are the ones who will prevail. Working with the media offers tremendous value to organizations in conveying their messages, promoting events, and communicating with huge audiences, for minimal cost. Whether you’re sending out traditional news releases or tweeting your announcements, there are specific skills and strategies that will give you the best chances of getting coverage from both long-established media and the so-called new media.
This class embraces those time-honored skills of good writing and compelling story-telling that remain constant, while recognizing the new strategies and approaches that new media demand of those who want to be successful in disseminating their organization’s message.
Audience: Communications, marketing public relations staff involved in media relations and messaging.
Certificate Programs: Marketing & Communications
Date: April 28th, 2017
Location: Beneficial Bank
Address: 1818 Market Street, 12th Floor
Philadelphia, PA 19103
Jean Dolan has worked as a communication professional for more than 30 years in a career that spans journalism, public relations, marketing and teaching. For more than 15 years she’s directed public relations at a nonprofit community college that serves more than 10,000 students, a position that includes media relations outreach and internal communication to more than 500 employees. She has also served on the board of directors of the Newtown Library Company, a nonprofit subscription library that is among the oldest in the state of Pennsylvania. Jean earned her Master of Arts in professional communication at La Salle University,