Developing a Communications Plan
Does your organization suffer from the lack of a strategic, intentional approach to communication that clearly defines your messages, your audience and the tools you will use to achieve your objectives? Do you have a plan that builds relationships and maximizes marketing efforts? Participants in this class will learn how to create a comprehensive communication plan, from assessing communication or marketing needs to designing communication strategies and tactics. A good communication plan helps build relationships with key publics, including volunteers, donors, and the media as well as reduce potential risks, and this class will provide a thorough overview of how this is done.
Certificate Programs: Marketing & Communications
Date: December 13th, 2013
Location: Historical Society of Pennsylvania
Address: 1300 Locust St
Philadelphia, PA 19107
Michael Smith, Ph.D., teaches undergraduate and graduate courses in public relations, organizational communication and conflict at La Salle. During his 25 years as an educator, he has taught at several universities, including La Salle’s graduate programs in Prague and Athens. In addition to his own nonprofit training and consulting, he has supervised over 100 student-run service learning public relations projects for area nonprofits. He earned a Ph.D. in Communication at Purdue University, and his MA, MS and undergraduate degrees at Central Michigan University.