Designing & Implementing an Effective Direct Mail Program
While someday online fundraising may eclipse direct mail, the latter is still alive and well. Direct mail is responsible for 75% of new donors and most nonprofits receives more than 75% of their total donated revenue through direct mail – so clearly this is an area that demands attention. For the foreseeable future, successful development and marketing professionals need to know how to create and implement compelling, but cost-effective, direct mail campaigns. This class will cover the two basic kinds of direct mail activities: donor renewal and donor acquisition, as you work to keep current donors engaged and attract new supporters. Among the key components to be covered are effective writing and design, printing and mailing, mailing lists and stewardship, critical skills for both the development and communications staff responsible for disseminating messages to the public.
Certificate Programs: Marketing & Communications
Date: March 28th, 2013
Location: Buchanan, Ingersoll & Rooney
Address: Two Liberty Place 50 South 16th Street, Suite 3200
Philadelphia, PA 19102
Tina M. Rothfuss, MPA, is the Development Officer for Major Gifts at United Way of Greater Philadelphia & Southern New Jersey. She comes to United Way from Philabundance, where she was Senior Manager of Major Gifts and also oversaw the annual fund and a direct mail program. Prior to that, Tina held fundraising positions at Habitat for Humanity and Boys & Girls Clubs of Philadelphia. She earned her BA in Political Science from Eastern University and her MPA from West Chester University.