Designing & Implementing an Effective Direct Mail Program
While someday online fundraising may eclipse direct mail, the latter is still alive and well. Direct mail is responsible for 75% of new donors and most nonprofits receives more than 75% of their total donated revenue through direct mail – so clearly this is an area that demands attention. For the foreseeable future, successful development and marketing professionals need to know how to create and implement compelling, but cost-effective, direct mail campaigns. This class will cover the two basic kinds of direct mail activities: donor renewal and donor acquisition, as you work to keep current donors engaged and attract new supporters. Among the key components to be covered are effective writing and design, printing and mailing, mailing lists and stewardship, critical skills for both the development and communications staff responsible for disseminating messages to the public.
Certificate Programs: Marketing & Communications
Date: March 28th, 2013
Location: Buchanan, Ingersoll & Rooney
Address: Two Liberty Place 50 South 16th Street, Suite 3200
Philadelphia, PA 19102
Tina M. Rothfuss, MPA, is the Director of Development & Communications at Habitat for Humanity in Montgomery County where she works to build meaningful relationships with donors committed to providing affordable housing for families in need throughout Montgomery County. In addition managing the entire development program at Habitat Montco, Tina also oversees the marketing & communications strategy for the affiliate and its Restore. Prior to joining the Habitat Montco team, Tina was a Development Officer for Major Gifts at the United Way of Greater Philadelphia & Southern New Jersey and Deputy Director of Fundraising at Philabundance. Tina has played a variety