Communicating Effectively with Internal & External Audiences
The ability to communicate well and clearly is an increasingly valued and necessary competency for organizational and professional success and an absolute essential for those whose work includes marketing their organizations to the media and other key audiences. We communicate with a variety of people in the workplace every day – peers, superiors, subordinates, clients, and board members – and all of these people can help or hinder our work. As communications options continue to grow and morph, we need to make choices, not only about what to communicate, but also about how to communicate our messages. Understanding how most effectively to communicate and using the most appropriate communication vehicle is essential to success, and this course will help you learn to adapt to different communication styles, overcome barriers to communication, and develop approaches for dealing with resistance to ideas or proposals.
Certificate Programs: Marketing & Communications
Date: February 20th, 2013
Location: Deloitte LP
Address: 1700 Market St.
Philadelphia, PA 19103
Lynne A. Texter, Ph.D., is an associate professor and chair of the Department of Communication at La Salle University. An award-winning educator with over 20 years of teaching experience in the U.S., Czech Republic, Switzerland and Greece, she consults with a variety of organizations, including the New York State Department of Health, the Association of Government Accountants, JEVS, Habitat for Humanity/Germantown, Siloam Ministries, and the Kelly Anne Dolan Foundation. She received her Ph.D. from the State University of New York at Buffalo and her Master’s from the Newhouse School of Communication at Syracuse University.