Building a Successful Marketing Program
Every day, nonprofits face challenges that come from an ever-increasing number of organizations, creating greater competition for attention and for shrinking dollars. Marketing is key to differentiating yourself so that you become – and stay – competitive. A clear focused marketing strategy enables you to cut through the clutter and gain critical support from key stakeholders. You know what you want to accomplish, but how do you get there? How do you analyze your current marketing efforts (if any) and transform them into a more strategic and comprehensive approach? How do you customize marketing tactics for donors and other stakeholders?
This course will enable participants to understand the fundamental principles of marketing and its various components with the purpose of applying them as part of a strategic knowledge base required of any high-level or aspiring nonprofit. By the end of the course, participants will be proficient in auditing their communications, developing a marketing plan and putting principles that best meet the needs of your organization into practice.
Audience: All staff, including executive directors who are ultimately their organization’s chief marketing officers and board members who want to enhance their ability to chart a successful marketing strategy for their organizations.
Date: March 10th, 2017
Location: Independence Seaport Museum
Address: 211 S. Columbus Blvd.
Philadelphia, PA 19106
David W. Brown has helped guide the strategic marketing direction for nonprofit and other mission-focused organizations throughout his 30+ year career.
He founded BrownPartners, which became one of the most decorated minority-owned ad agencies in the history of Philadelphia’s advertising industry.
His career also includes serving as General Manager for 900 AM WURD – Pennsylvania’s only black-owned talk radio station. Brown was also named a “Champion of Change” by the Obama Administration and was invited to the White House to share his insights on empowering nonprofits to make a difference in the communities they serve.