Building a Successful Blog Webinar
A blog has become an essential tool for nonprofits to communicate their missions, their positions, engage readers and to make themselves known as a relevant force in their community. Its format makes it simple to update and therefore easy to provide fresh content to both your audience and search engines. Blogs fulfill several functions, including increasing your credibility as a voice for relevant issues; building your online community to leverage support; creating awareness; attracting support, including volunteers and increasing traffic to your website.
This Webinar will take you through the steps of creating a blog, including choosing a platform and developing procedures for writing, posting and monitoring. Make sure you are utilizing this valuable communications tool to engage, inform, advocate and demonstrate your leadership role.
Audience: For all staff involved with digital organizational messaging.
Certificate Programs: Marketing & Communications
Date: February 14th, 2017
Mark C. Lashley, Ph.D. is an assistant professor of communication at La Salle University whose expertise includes mass media, with an emphasis on social media. From his dissertation to his master’s thesis, to his roles as editor, author, lecturer, media guest and instructor, Mark’s knowledge of and interest in popular culture and social media tools distinguishes his teaching for The Nonprofit Center on harnessing the power of social media. He earned his BA in communication at the University of Scranton and his MA in Mass Media Studies and Ph.D. in mass communication at the University of Georgia’s Grady College and