Building a Successful Marketing Program

Date and Time: November 21st, 2013 - 09:00 am to 04:00 pm Location: 1301 Springdale Road - Cherry Hill, NJ 08003

This course is full - please contact us at 215-951-1701 to inquire about a waiting list.

Your organization’s marketing is successful when you achieve the balance of matching your best service benefits to the neediest and most appropriate clients. Achieving this is a challenging mix of art, intuition and research. Marketing success requires the ability to take the clients’ perspective: how they become clients, how they benefit and how that experience can lead to improving their lives either in the short run or through ongoing involvement with your organization. This course will cover the fundamentals required to build a marketing strategy for your organization through benefit analysis, identifying different types of target markets and learning how to recruit new clients and build loyalty in existing clients. We’ll learn the importance of segmentation or targeted marketing. You will learn how to develop marketing research objectives and gain ideas about cost-effective marketing research approaches. Finally, you’ll also learn how to present the good you do in salient terms to prospective volunteers, donors and stakeholders whose support may be critical to your success. Be ready to bring your organizational, as well as personal experiences, for of much discussion.

Certificate Programs: Marketing & Communications

Event Location

Date: November 21st, 2013

Location: Katz JCC

Address: Family Activity Center 1301 Springdale Road

Cherry Hill, NJ 08003

Member Rate $119
Non-Member Rate $149
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Take advantage of this two-for-one deal:  Register and pay for next week’s “Conquering the Employee Handbook” or “Ethical & Legal Issues in Fundraising” and someone from your organization can attend the other one for free.  If your organization cares about legal compliance,  this is the perfect package.  Call 215-991-3676 to register two people for the price of one.   Offer expires 10/27.

   
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