The Fundraiser’s Roadmap: Putting All the Pieces Together

Date and Time: May 14th, 2014 - 09:00 am to 04:00 pm Location: 1300 Locust St. - Philadelphia, PA

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This course helps you take all the skills you’ve acquired – whether as a student in The Nonprofit Center’s Certificate in Fundraising program or as a development professional – and put them in context to create an integrated development strategy. Participants will be able to apply lessons learned in ways that are immediately actionable so they can return to their nonprofit with a series of next steps toward developing a realist fundraising roadmap that supports your organization’s mission. By understanding how all the components fit together and support each other in an organizational culture of philanthropy, you will be better prepared to move forward in defining future steps for implementation. By revisiting the key activities in the fundraiser’s toolbox, and incorporating mapping, you will be able to determine how to manage your time, define roles of those involved in development, identify strategies and tactics, set goals and determine what questions need to be answered, what other elements need to be in place to ensure success and objectively evaluate what activities have the appropriate ROI. This class is appropriate as a capstone course for the Fundraising Certificate program and for the experienced development professional who understands the case statement and the elements of fundraising and is ready to put together a realistic fundraising roadmap that supports your organization’s mission.

Certificate Programs: Fundraising

Event Location

Date: May 14th, 2014

Location: Historical Society of Pennsylvania

Address: 1300 Locust St.

Philadelphia, PA 19107

Member Rate $119
Non-Member Rate $149


  • Jennifer Shropshire

    Jennifer Shropshire is a principal with Edward F. Swenson & Associates, Inc., a management and fundraising consulting firm, where she uses management and fundraising expertise to support nonprofit clients. She was formerly director of development for the Walnut Street Theatre. In addition to her consultant work with The Nonprofit Center, she was a CLEAR Circle facilitator, working with nonprofit executive directors. She holds an MBA from The Wharton School, University of Pennsylvania and a BS from the State University of New York at Oswego.

  • Edward F. Swenson

    Edward F. Swenson is founder and principal of Edward F. Swenson & Assoc., Inc., a management and fundraising consulting firm that helps nonprofits design and implement strategic and fundraising plans. His firm performs organizational and feasibility assessments, strategic planning assignments and provides counsel to annual, major gifts and capital fundraising programs. He holds an MS from Columbia University and an MBA and BA from Yale University.


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