Speaking the Language of Milennials
Did you know that by 2017, Millennials (those born in the 1980s to the early 2000s) will have the largest buying power in the U.S., trailing just behind baby boomers. That’s because there are more Millennials in the U.S. than any other age group and they make up the largest share of the workforce. Any nonprofit that doesn’t tap into the power of the 80 million or so Millennials for donations (and other resources), is severely limiting its lifespan. The 2013 Millennial Impact Research Report found that 72 percent of Millennials are eager to join a non-profit organization and a little over 50 percent would like to give monthly to a charitable organization. So what motivates Millennials – and specifically what motivates them to give? If you answer, “my organization,” you might as well start packing now because you failed lesson one. Millennials give to causes, not organizations.
This class will help you appreciate the ways Millennials want to participate in causes – how they want to give, how they connect, what influences them, what engenders loyalty, what relationships are valued, and what kinds of communication they respond to, including how to be thanked. It will explore how much contact is too much and what vehicles are preferred, as well as the language that resonates with this target group. We’ll show you how to increase your connection to Millennials by learning to operate at that key intersection of technology, transparency, and hands on relationships that they seek.
Audience: Development staff, marketing/communications staff and anyone involved in your organization’s messaging.
Date: April 04th, 2017
Tina M. Barber, MPA, has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance. She is currently vice president of development at Esperanza, Inc. As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management & development, volunteer motivation & engagement, and special events organization. She is an active