Designing & Implementing an Effective Direct Mail Program
Digital fundraisers may claim that direct mail is dead, but it still brings in the money. Not only do more than 61% of donations still come through direct mail, but studies indicate that online giving is inspired by receipt of a direct mail solicitation first. The inevitable conclusion is that direct mail needs to be part of a diverse, successful fundraising plan for the foreseeable future. The only remaining questions are how to make your campaigns memorable, cost-effective, and worthy of attracting new donors and retaining existing supporters.
This class will cover the two basic kinds of direct mail activities: donor renewal and donor acquisition, as you work to keep current donors engaged and attract new supporters. Among the key components to be covered are effective writing and design, printing and mailing, mailing lists, stewardship and measuring success.
Date: March 31st, 2017
Location: Beneficial Bank
Address: 1818 Market Street, 12th Floor
Philadelphia, PA 19103
Tina M. Barber, MPA, has a varied and robust fundraising background that includes leadership positions at some of the Delaware Valley’s most well known nonprofit organizations such as Livengrin Foundation for Addiction Recovery, Habitat for Humanity, The United Way, and Philabundance. She is currently vice president of development at Esperanza, Inc. As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. Her training experience includes development and communications planning, board management & development, volunteer motivation & engagement, and special events organization. She is an active