Building a Strong Corporate Fundraising Program
Corporate fundraising has been changing dramatically in recent years, making it essential for nonprofits who are seeking connections with businesses to change and adapt their approaches and offerings. The downturn in the economy, resulting in countless corporate mergers and restructuring that are now permanent parts of the landscape, makes it even more critical for you to target your efforts in reaching out to corporations to negotiate mutually beneficial relationships. This course will provide a broad overview of corporate philanthropy and fundraising to help you expand or diversify your organization’s funding base. It will explore the traditional avenues of support through corporate foundations, matching gift programs, and corporate contributions budgets and will take an in-depth look at corporate sponsorship and cause-related marketing. The course will introduce real examples highlighting how corporations want to be approached and what they want to receive for their philanthropic efforts. You will further benefit from a discussion about ethics in corporate fundraising.
Audience: Executive directors, development staff, board members and others interested in strengthening their corporate relations/fundraising program.
Certificate Programs: Fundraising
Date: April 21st, 2017
Location: Independence Seaport Museum
Address: 211 S. Columbus Blvd.
Philadelphia, PA 19106
Patrick J. Feeley, MBA, CFRE, has been fundraising in the nonprofit sector since 1993. He is currently the Executive Vice President and Chief Development Officer for Caron Treatment Centers where he oversees a team of 18, which raises funds for Caron’s “Open the Door” $65 million campaign aimed at helping patients and families impacted by addiction and substance abuse.
Prior to Caron, Pat worked in development at The Children’s Hospital of Philadelphia (CHOP) in several management positions overseeing a wide range of areas from major gifts to special events. Prior to that he was director of corporate and foundation relations at