How and Why to Create Business Plan

Date and Time: April 24th, 2014 - 09:00 am to 04:00 pm Location: 4000 Chemical Road - Plymouth Meeting, PA

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Business planning serves as a practical approach to organizational decision-making. If you’re not using business planning to align organizational strategy with human, financial, marketing and other resources, you are missing the chance to optimize your organization’s effectiveness and efficiency. This course introduces the processes of business analysis and planning, including financial and marketing analysis; defining strategic impact; establishing strategic priorities; projecting required resources; and establishing performance measures. Working on an actual case study, you will develop an understanding of the concept of business planning and how it differs from other types of organizational planning (especially strategic planning); acquiring practical tools for analyzing your current program mix and evaluating the market and financial implications for new programs or ventures; and gaining knowledge of what to consider in assessing the full costs and benefits of creating programs or earned income ventures.

Certificate Programs: Financial Management

Event Location

Date: April 24th, 2014

Location: La Salle University - Montgomery County Campus

Address: Metroplex 4000 Chemical Road

Plymouth Meeting, PA 19462

Member Rate $119
Non-Member Rate $149


  • Alisa Baratta

    Alisa Baratta is a nonprofit management consultant with expertise in the area of strategic planning, board development, and fundraising. Currently a consultant with The Nonprofit Center at La Salle University’s School of Business, Alisa has worked in the nonprofit sector for over 20 years. At The Nonprofit Center Alisa has completed a variety of capacity building projects including strategic planning, board development, and organizational assessment. Alisa also serves as an Interim Executive Director for organizations in leadership transition.

    On staff at Nonprofit Connection in NYC for 15 years, Alisa served as the executive director from


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